WILL THE VOLUNTARY CHECKOFF PROGRAM BE THE ANSWER? AN ANALYSIS OF OPTIMAL ADVERTISING AND FREE-RIDER PROBLEM IN THE U.S. BEEF INDUSTRY

Chanjin Chung (), Shida Rastegari Henneberry and Emilio Tostao

No 34694, 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma from Southern Agricultural Economics Association

Abstract: This study develops a framework for the analysis of optimal advertising and free-rider problem. Previous studies in the literature were extended in two ways. First, the new framework allows retailer's oligopsony power separately from processor's market power. Second, to examine the free-rider problem, we introduce the trade component to the model and divide domestic producers into two groups: participating producers and non-participating producers in the possible voluntary program. The free-rider problem was measured as the amount of domestic price decrease due to the increased production from importers and non-participating producers.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 27
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaft:34694

DOI: 10.22004/ag.econ.34694

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