Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure

Jae-Hwan Han and R Wes Harrison ()

No 35277, 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida from Southern Agricultural Economics Association

Abstract: Employing contingent valuation method (CVM), the study explores whether or not consumers risk/benefit beliefs and knowledge about GM foods affect their behavior as measured by willingness to pay (WTP) a premium for GM beef with benefits. The results demonstrate that risk/benefit perceptions play a significant role to elicit WTP for GM beef with benefits

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 22
Date: 2006
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaso:35277

DOI: 10.22004/ag.econ.35277

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