Heterogeneity in Producer's Marketing Strategy
Tong Zhang () and
No 35299, 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida from Southern Agricultural Economics Association
Producers can make their market timing decisions either based on fundamental or technical analysis to reach specific financial target. A generalized mixture model is used to discriminate producers into more than one segment according to their marketing strategies. The heterogeneous selling response is the same within each segment.
Keywords: Marketing (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaso:35299
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