Heterogeneity in Producer's Marketing Strategy

Tong Zhang and B Brorsen

No 35299, 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida from Southern Agricultural Economics Association

Abstract: Producers can make their market timing decisions either based on fundamental or technical analysis to reach specific financial target. A generalized mixture model is used to discriminate producers into more than one segment according to their marketing strategies. The heterogeneous selling response is the same within each segment.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 16
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaso:35299

DOI: 10.22004/ag.econ.35299

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