Strategic Alliances in U.S. Branded Beef Programs

Steve Martinez, Roger D. Hanagriff and Kevin E. Smith

No 35399, 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida from Southern Agricultural Economics Association

Abstract: In this paper, we combine concepts from organizational economics to examine supply chain alliances formed to market branded beef products. To illustrate application of the framework, we examine three different types of alliances. We conclude that measuring costs associated with quality attributes have an important role in alliance structure.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 20
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeaso:35399

DOI: 10.22004/ag.econ.35399

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