USING BOTH SOCIOLOGICAL AND ECONOMIC INCENTIVES TO REDUCE MORAL HAZARD
Francisca G.-C. Richter,
Edgar F. Pebe Diaz,
B Brorsen and
No 35009, 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama from Southern Agricultural Economics Association
Economists tend to focus on monetary incentives. In the model developed here, both sociological and economic incentives are used to diminish the apparent moral hazard problem existing in commodity grading. Training that promotes graders' response to sociological incentives is shown to increase expected benefits. The model suggests that this training be increased up to the point where the marginal benefit due to training equals its marginal cost. It may be more economical to influence the grader's behavior by creating cognitive dissonance through training and rules rather than by using economic incentives alone.
Keywords: Marketing (search for similar items in EconPapers)
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Journal Article: Using Both Sociological and Economic Incentives to Reduce Moral Hazard (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:saeatm:35009
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