SATISFAÇÃO DOS CLIENTES DO SUPERMERCADO SÃO PAULO DO MUNICÍPIO DE ALFENAS NO SUL DE MINAS GERAIS

Marcelo Marcio Romaniello, Cristhiane Oliveira Da Graca Amancio and Karina Da Costa Terceti

No 109109, 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brazil from Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER)

Abstract: O tema da satisfação do consumidor vem sendo estudado desde os primórdios do marketing. O estudo pretende demonstrar o nível de satisfação e detectar pontos de insatisfação dos clientes com os serviços prestados pelo Supermercado São Paulo, procurando corrigir o que poderia estar errado e, conseqüentemente, oferecer um feedback sobre a opinião dos consumidores aos gestores deste supermercado em estudo.---------------------------------------------The objetive of this paper was to identify the satisfaction level from the Sâo Paulo, and more specifically, identify the consumers characteristics, analyze the possible insatisfactions from the services offered, analyze the satisfaction level fom the employers attendance service to customers and indentify if the custumers thinks it is necessary to include additional service in the market offer this organization.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 24
Date: 2008-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:sbrfsr:109109

DOI: 10.22004/ag.econ.109109

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