Ethnic Lamb Buying and Preparation Behavior and Preferences

Gary W. Williams, Oral Capps, Victoria Salin (), Senarath Dharmasena, Lindsey Higgins, William J. Thompson and David Anderson

No 285206, Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center

Abstract: To position the American Lamb Board for developing marketing and promotion plans targeted to the growing number of ethnic lamb consumers in this country, this study develops new and strategically important information on this key lamb consuming segment of the population. The survey results provide the first information available anywhere on the demographic and behavioral characteristics of the U.S. ethnic lamb-consuming population. Profiles of ethnic consumers most likely to exhibit key lamb purchasing and buying behaviors are developed and the U.S. ethnic population is segmented into various sub-groups of ethnic consumers for purposes of tailoring promotion programs.

Keywords: Agricultural and Food Policy; Livestock Production/Industries (search for similar items in EconPapers)
Date: 2011-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:tamagr:285206

DOI: 10.22004/ag.econ.285206

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