EconPapers    
Economics at your fingertips  
 

Effects of Lamb Promotion on Lamb Demand and Imports

Oral Capps, Gary Williams and Trang Dang

No 90492, Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center

Abstract: Three key questions regarding lamb promotion are addressed: (1) Have industry efforts to promote lamb shifted out the total demand for lamb? (2) Have any returns to producers achieved been greater than the cost of the promotion? (3) What has been the effect of lamb promotion on the lamb import share? The first question is addressed through an econometric analysis of the U.S. retail demand for lamb which takes into account the effects of lamb advertising and promotion expenditures. The results then are used to calculate a benefit-cost ratio for lamb promotion in answer to the second question. An econometric analysis of the import share of U.S. lamb consumption provides the basis for addressing the third question. Lamb promotion is found to have increased the demand for lamb, and particularly American lamb, generating in the process a highly positive return to producers relative to the small cost of the program.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 29
Date: 2010-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
https://ageconsearch.umn.edu/record/90492/files/CM ... %20and%20Imports.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:tamagr:90492

DOI: 10.22004/ag.econ.90492

Access Statistics for this paper

More papers in Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2021-11-30
Handle: RePEc:ags:tamagr:90492