EconPapers    
Economics at your fingertips  
 

Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Oral Capps and Gary Williams

No 90754, Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center

Abstract: This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 15
Date: 2006-01
References: Add references at CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
https://ageconsearch.umn.edu/record/90754/files/CM ... iveness%20Report.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:tamagr:90754

DOI: 10.22004/ag.econ.90754

Access Statistics for this paper

More papers in Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2021-11-30
Handle: RePEc:ags:tamagr:90754