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Household Level Lamb Consumption Patterns

Gary Williams and Oral Capps

No 90781, Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center

Abstract: This report is an analysis of the ACNielsen HomeScanTM data for lamb purchases stratified or sliced by several demographic characteristics of the purchasing households, including: (1) household size; (2) household income; (3) age of the household food preparer; (4) employment status of the household food preparer; (5) education level of the household food preparer; (6) household race; and (7) region where the household is located. The results provide data on market penetration (the percentage of households who buy lamb) viewed from a number of demographic perspectives and provide guidance for allocation of lamb advertising dollars.

Keywords: Consumer/Household Economics; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 32
Date: 2005-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:tamagr:90781

DOI: 10.22004/ag.econ.90781

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