Agricultural Marketing Research Needs in the 1970's

Marshall R. Goodwin, Lonnie L. Jones, Willard F. Mueller, W.O. Eikhoff, Thomas Sporleder (), John P. Nichols, Elmer R. Kiehl and R.E. Seltzer

No 96420, Reports from Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center

Abstract: CONTENTS : THE EMERGING FOOD AND FIBER SYSTEM: IMPLICATIONS FOR AGRICULTURE, by Marshall R. Godwin and Lonnie L. Jones; WHAT WE SHOULD HAVE LEARNED FROM THE RESEARCH PROGRAMS OF THE 1960'S, by Willard F. Mueller; MARKETING RESEARCH NEEDS IN THE 70'S,by W.O. Eikhoff; THE MORPHOLOGY OF LAND-GRANT UNIVERSITY AGRICULTURAL MARKETING RESEARCH AND ITS RELATIONSHIP TO DYNAMIC AGRICULTURE, by Thomas L. Sporleder and John P. Nichols; A UNIVERSITY ADMINISTRATOR'S VIEW FOR IMPLEMENTING EFFECTIVE MARKET RESEARCH, by Elmer R. Kiehl; EFFECTIVE MARKET RESEARCH - A PRIVATE CONSULTANT'S APPROACH, by R. E. Seltzer

Keywords: Marketing (search for similar items in EconPapers)
Pages: 75
Date: 2010-11-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:tamagr:96420

DOI: 10.22004/ag.econ.96420

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