Modelling Reference-Dependent and Labelling Effects in Consumers’ Functional Food Choices

Zou, Ning Ning (Helen) and Jill Hobbs

No 45496, Consumer and Market Demand Network Papers from University of Alberta, Department of Resource Economics and Environmental Sociology

Abstract: This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to explore the potential reference-dependent effects and labelling effects. A consumer utility model with reference point effects is developed. The paper also explores how to model the effects of different labelling (health claim) policies, which could influence consumer preferences by changing consumers’ reference points.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 18
Date: 2008-01
New Economics Papers: this item is included in nep-agr and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ualbnp:45496

DOI: 10.22004/ag.econ.45496

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