Eating Places as Marketers of Food Products

Lester C. Sartorius

No 309852, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Foreword: The purpose of the study upon which this report is based was to investigate the role of eating places in the marketing of food products. The practice of eating away from home has increased markedly since the beginning of World War II. It is important to know more about this market for farm products: how big it is, what foods are bought, what It costs, and how it affects farm income. It is only through catering to consumer preferences as to types of food and services desired in the marketing of food products that producers and marketing agencies can adjust production and distribution properly.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 140
Date: 1952
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309852

DOI: 10.22004/ag.econ.309852

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