Better Utilization of Selling Space in Food Stores: Part I, Relation of Size of Shelf Display to Sales of Canned Fruits and Vegetables

Hans Pauli and R. W. Hoecker

No 309901, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Summary: Fewer rows of display per item and more items stocked would likely increase the gross profit of retail food stores. This was the conclusion drawn from an experiment in 5 supermarkets located in an eastern metropolitan area. The experiment included 17 representative canned fruits and vegetables. Effective utilization of the selling space in retail food stores helps reduce the cost of retailing. Lower retail costs are of immediate help to the retailer and, in the long run, reductions in marketing costs help producers and consumers.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 44
Date: 1952-11
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309901

DOI: 10.22004/ag.econ.309901

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