Buyer Preference for Cranberry Packaging in Boston and Topeka

Bureau of Agricultural Economics and Farm Credit Administration

No 309905, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Summary: This study was made to find out whether consumers prefer to buy cranberries in 1-pound cellophane bags or 1-pound boxes with windows. It was limited to six supermarkets in two cities (Boston and Topeka) and to 16 days ending on the Tuesday before Thanksgiving in 1952.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 24
Date: 1953-05
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/309905/files/mrr34.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:309905

DOI: 10.22004/ag.econ.309905

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().