Merchandising Winter Pears in Retail Food Stores

Hugh M. Smith, Wendell E. Clement and William S. Hoofnagle

No 310179, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Summary: The purpose of this research on merchandising winter pears in retail stores was to evaluate consumer response to large-, medium-, and small-sized pears when offered in various combinations of sizes and packages; to ascertain the relationships in consumer purchases between bulk and packaged pears; and to determine which of several methods of merchandising will sell the most pears. Results of the 4 methods tested during the 4-week experiment indicated that the display that increased sales most was a combination of medium-sized pears in bulk and in packages of 6 with large pears in bulk and in packages of 3, 4, 6, and 8. This display resulted in a 26-percent increase in sales over the display of medium-sized pears alone.

Keywords: Crop Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 26
Date: 1955-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310179

DOI: 10.22004/ag.econ.310179

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