Homemaker Preferences for Pies and Canned and Frozen Cherries in Dallas, Detroit, and Kansas City

Daniel B. Levine

No 310195, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This research was undertaken by the Agricultural Marketing Service to assist industry in expanding the consumption of red sour cherries -- a product principally used as a pie filler. To provide data on the use and market potential of red sour cherries, household consumer surveys were conducted in 3 cities -- Dallas, Tex.; Detroit, Mich.; and Kansas City, Mo. Since the major use of red sour cherries is as a pie filler, consumers were first asked to discuss their pie baking habits, such as what pies they baked and what fillers they used, in order to provide a complete framework for the discussion. In addition, specific questions were included on the use of cherries, both as a pie filler and as a dessert. The data developed are of importance to such groups as cherry growers and processors, producers and processors of fruits other than cherries, bakeries, producers of flour and ready-mix bakery products, and other industries producing or processing commodities for consumption in pies or as desserts.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 82
Date: 1956-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310195

DOI: 10.22004/ag.econ.310195

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