Effect of Specific Merchandising Practices on Retail Sales of Butter

Henry J. Huelskamp, William S. Hoofnagle and Mardy Myers

No 310196, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Objective: The objective of the merchandising experiment on butter was to determine the effect which the following factors have on the retail sales of product: (1) location of butter in the dairy case, (2) size of the butter display, and (3) type of carton label (a pictorial carton indicating various end uses of butter compared with a nonpictorial carton). The determination of the effects of the above mentioned factors, which are generally associated with increasing sales of particular products, should provide a basis for appraising the extent to which butter falls into the category of products that can be measurably affected by variations in merchandising practices. In addition, this research serves as a beginning toward an appraisal of the marketing of butter and thus provides a foundation for future research on retail sales of butter.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 18
Date: 1956-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310196

DOI: 10.22004/ag.econ.310196

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