Evaluation of Retail Merchandising Practices for Pears, Peanut Butter, and Creamery Butter

Henry J. Huelskamp

No 310508, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: Controlled retail store experiments were carried out to measure the effect of specific merchandising practices on the sales of pears, creamery butter, and peanut butter in St. Louis, Mo., from January 16 through April 7, 1956.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 22
Date: 1957-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310508

DOI: 10.22004/ag.econ.310508

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