Results of a Promotional Campaign for Lamb in Sacramento, Calif

V. Davis Grubbs, Wendell E. Clement and J. Scott Hunter

No 310555, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The American Sheep Producers ' Council sponsored an intensive lamb promotional campaign in Sacramento, Calif., in the spring of 1956. The program included advertising by newspapers, radio, and television, and in-store promotion. To assist the industry in evaluating the effects of this promotional effort, the Department of Agriculture conducted retail store audits before, during, and immediately after this campaign. Market surveys also were used to obtain information directly from consumers, to be used in determining the effect of the promotion. This report is based on the results of the two phases of study.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 102
Date: 1957-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310555

DOI: 10.22004/ag.econ.310555

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