Homemakers' Use of and Opinions about Peanuts and Tree Nuts

Margaret Weidenhamer

No 310606, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This report deals with homemakers ' use of and opinions about peanuts, tree nuts, peanut butter, and candy containing nuts. The study was designed to help producers, manufacturers, and distributors understand this market and to aid those concerned with efforts to increase consumption of these products. The questionnaire used in this study had been carefully tested to assure that the questions were understandable to respondents and would elicit useful information. Three kinds of products were covered in detail—peanuts (salted and roasted), certain tree nuts, and peanut butter. Homemakers were asked about their patterns of use, purchasing practices, and opinions with respect to these products. A few questions were also included about use of and preferences for candy containing nuts.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 118
Date: 1957-11
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310606

DOI: 10.22004/ag.econ.310606

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