 Analysis of Retail Display Methods for Mayonnaise and Salad Dressing: A Study in the Marketing of Fats and OilsNick Havas and Hugh M. Smith No 311243, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpt from the report Preface: The study described in this report was designed to test the effect on sales of various arrangements of mayonnaise and salad dressing within a given shelf display area in retail stores. The findings seem encouraging enough to indicate that further work in this field might lead to the establishment of merchandising principles applicable not only to mayonnaise and salad dressing but to other commodities as well. Conclusions given in this report are based on consumers' reactions to display methods of the type now being used in retail food stores. This research is part of a broad program to provide producers, distributors, and retailers of farm products with information helpful in expanding sales and increasing marketing efficiency. Large quantities of vegetable oil and egg products are used in mayonnaise and salad dressing. Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311243 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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