Wholesale Food Distribution Facilities for Knoxville, Tenn

Kenneth L. Utter, Earl G. Taylor, A. B. Lowstuter and Paul J. Hanlon

No 311319, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This study was initiated in the fall of 1958 at the request of the Knoxville Chamber of Commerce, Tennessee Agricultural Extension Service, Tennessee Agricultural Experiment Station, and interested officials of the local government. The original request was for assistance in planning improved facilities for a wholesale fresh fruit and vegetable market, particularly farmers' market facilities. However, after a preliminary investigation, other wholesale food handling facilities appeared to be such that the study was expanded to include poultry, eggs, meat and meat products, frozen foods, dry groceries, and food chain warehouse facilities. This study of the facilities for handling the major food commodities at wholesale in Knoxville is part of a broad program of marketing research to aid in reducing costs and expanding markets for farm products. It had the following objectives: 1. To analyze the present wholesale food marketing situation in Knoxville and to ascertain the adequacy of present facilities in the light of present and future needs. 2. To determine those facilities that would best suit present and future needs. 3. To estimate--should facility improvements be recommended--costs of facility improvements or construction, possible operating expenses, and self-liquidating potential. 4. To estimate probable cost reductions and benefits from any suggested improvements.

Keywords: Crop Production/Industries; Financial Economics; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 94
Date: 1960-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311319

DOI: 10.22004/ag.econ.311319

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