Evaluation of New Containers for School Milk

Goodloe Barry, Thomas D. Reinbold and Mark R. Enger

No 311322, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Month by month the revolution in packaging gains momentum. New packaging materials are being introduced and the qualities of conventional materials are being altered to meet specific needs. At the same time faster and more efficient ways to form, fill, and handle the package are being developed. This study was made to evaluate two milk containers recently introduced in American schools. One was the new tetrahedral paper container—"tetra" for short--oddly shaped, somewhat like a pyramid with a triangular base. The other was the 5-gallon dispenser can, well established in the commercial and industrial mass feeding field but relatively new and not widely known in schools. This study was undertaken to determine the comparative advantages and disadvantages of new and conventional containers used to supply milk to schools. Labor requirements and costs were an important phase of the study.

Keywords: Food Consumption/Nutrition/Food Safety; Labor and Human Capital; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 58
Date: 1960-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311322

DOI: 10.22004/ag.econ.311322

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