Milk Consumption by Children at School and at Home in Relation to Special Milk Program

Kenneth E. Anderson and William S. Hoofnagle

No 311323, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Preface: This study was undertaken to ascertain whether milk that school children consume under the Special Milk Program supplements or replaces milk they would drink without the program. The study is part of a broad program of research designed to expand markets for farm products. The Special Milk Program, enacted by the 83rd Congress and placed into effect in September 1954, has as its basic purpose the increasing of consumption of whole milk by children in nonprofit schools of high school grade and under. From the outset of the program, a question has been raised whether subsidized milk drunk by children in schools participating in the program supplements or replaces milk consumed at home.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 26
Date: 1960-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311323

DOI: 10.22004/ag.econ.311323

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