Chainstore Merchandising and Procurement Practices: The Changing Retail Market for Fruits and Vegetables

William E. Folz and Alden C. Manchester

No 311354, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: In 1935, 354,000 grocery stores sold $7.8 billion of food. In 1958, 285,000 grocery stores sold $44.1 billion of food. The number of stores had declined 20 percent and average sales per store had increased nearly sixfold. The supermarket had taken over most of food retailing. This study briefly describes some of the changes which have taken place in the structure of food retailing--characterized by the rise of the supermarket--and analyzes and evaluates the effects on the fresh fruit and vegetable industry. The policies and practices of chain supermarket organizations in promoting and selling fresh fruits and vegetables, the effects of these policies on procurement methods, and their impacts on production and marketing methods are described and analyzed. The goal of this study is to assist producers and marketers of fresh fruits and vegetables to understand better the marketing system with which they are dealing. The marketing system is constantly changing, and in recent years both the direction and rate of change have shifted. An awareness of these developments is essential in order for producers and marketers to be able to plan for the future in the most productive manner.

Keywords: Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 30
Date: 1960-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311354

DOI: 10.22004/ag.econ.311354

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