Mothers' Opinions of Fibers in Children's Clothes

Margaret Weidenhamer

No 311382, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Preface: With the entrance of new synthetic fibers and blends into the apparel field, information about consumers' reactions to the various materials available becomes increasingly important to those concerned with the production and marketing of cotton and wool. This report deals with mothers' attitudes toward agriculturally produced fibers and their competitors in various clothing items worn by children 1 through 13 years of age. This study, an extension of earlier work in this field, should prove of interest and use to producer groups, to manufacturers of children's clothing, to textile mills, and to researchers engaged in developing fiber products more acceptable to the consumer. Much of the data can also serve industry as background for promotional and educational programs aimed at increasing the market for agricultural fibers.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 58
Date: 1960-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311382

DOI: 10.22004/ag.econ.311382

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