Marketing Artificially Sweetened Grapefruit Juice

Robert E. Frye, J. Scott Hunter and Michael G. Van Dress

No 311386, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: Research was conducted at the request of the Florida Citrus Commission, representing growers, processors, and shippers of citrus fruits, to determine the market potential of an artificially sweetened grapefruit juice when promoted and merchandised as a regular grocery item rather than as a dietetic food. Specifically, the objective was to appraise the contribution that such a product so marketed might make in expanding the demand for grapefruit. The research was conducted in Fort Wayne, Ind., September 1958-January 1959.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 50
Date: 1960-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311386

DOI: 10.22004/ag.econ.311386

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