The Los Angeles Egg Market

Norris T. Pritchard

No 311394, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Preface: The effectiveness with which the price-making process operates is of major importance in the marketing of agricultural products. As technological and other developments prompt changes in the location of producing areas and consuming markets, in numbers and kinds of buyers and sellers, in trade channels, and in the organization of markets, analyses are needed to learn what effects these changes may have on prices and price-making processes. In several commodity markets in recent years, questions have been raised concerning the nature and performance of pricing processes. This report presents the findings and conclusions of a study undertaken to learn how prices for eggs are established in Los Angeles. The report also presents several specific recommendations for improving the performance of the Los Angeles egg market. One of these recommendations concerns the possible development of a new statewide cooperative marketing association. Interest in this type of organization has become widespread among California egg producers and their cooperative associations, owing to the widely felt need for strengthening their marketing position.

Keywords: Demand and Price Analysis; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 50
Date: 1960-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311394

DOI: 10.22004/ag.econ.311394

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