The Organization of Wholesale Fruit and Vegetable Markets in Dallas-Fort Worth, Houston and Little Rock

Alden C. Manchester

No 312015, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: Three markets in Texas and Arkansas supply fresh fruits and vegetables to a population of over three million people, Dallas-Fort Worth is a major distribution center for Texas and adjoining States. Houston is a substantial market supplying the area within 100 miles of the city. Little Rock is a somewhat smaller market supplying two-thirds of the State of Arkansas. This report describes the organization and operation of these markets, including the buying, selling, and operating practices of the wholesalers and chains in the markets, and the changes that have taken place during the past quarter century. The information on which the report is based was obtained as part of a nationwide study of the organization and operations of wholesale produce markets. The purpose of the study was to describe and appraise the current status of wholesale markets and the changes that had taken place in them. The findings should give firms in wholesale and shipping-point markets, farmers, interested citizens, and public agencies a better understanding of the forces at work in the marketing system for fresh fruits and vegetables, and provide a basis for making better decisions in adjusting to the changes taking place throughout the structure of marketing.

Keywords: Crop Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 74
Date: 1962-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312015

DOI: 10.22004/ag.econ.312015

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