Wholesale Florist Facilities for Boston

Earl G. Taylor, Kenneth L. Utter and A. B. Lowstuter

No 312028, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Boston has become one of the leading florist markets in the East, largely because of its location in one of the major flower production areas of the Nation. The climate is well suited to production of cut flowers, and there is a traditional interest in flower growing. The city is not only abundantly supplied by local production, but cut flowers are shipped in from all parts of the United States and from some foreign countries. The present Boston florist market consists of the Boston Flower Exchange, Inc., and 15 independent wholesale firms, occupying a total of 178,300 square feet in 15 buildings. This study was initiated in the fall of 1960 at the request of the Board of Directors of the Boston Flower Exchange, Incorporated. The United States Department of Agriculture was asked to provide assistance and guidance with some of the problems encountered by the Exchange in its present facilities and location. The Boston Redevelopment Authority was studying the area in relation to a proposed redevelopment program. For this reason, it was decided to expand the study to include the entire Boston wholesale florist industry. Data in this report were obtained from the management of the Boston Flower Exchange Inc., and from the wholesale florist and florist supply firms composing the Boston wholesale florist market.

Keywords: Community/Rural/Urban Development; Crop Production/Industries; Financial Economics; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 60
Date: 1962-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312028

DOI: 10.22004/ag.econ.312028

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