Plans for Improved Wholesale Food Distribution Facilities for San Diego, California

Richard K. Overheim, Morris, James N.,, Ralph F. Kessler, Errol R. Bragg, Edmond S. Covey, David S. Hunt, Gary W. Meyer, H. Ronald Smalley and Charles F. Stewart

No 312050, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The city of San Diego, local food industry groups, and others interested in improving the regional wholesale food distribution system requested assistance from the U.S. Department of Agriculture (USDA) to evaluate the feasibility of developing new and improved wholesale food distribution facilities to serve the region. In response to the requests, the Market Research and Development Division of the Agricultural Marketing Service initiated a study of the area's existing wholesale food marketing system in 1984, representing the base year of the study. This study was conducted to provide information for decision makers, in both the public and the private sectors, who are concerned about the future development of the food wholesaling and distribution systems in the greater San Diego, California, area. The objectives of this study were to (1) develop a general overview of the local wholesale food industry in San Diego County, (2) identify facility-related problems affecting individual firms, (3) estimate the number and kinds of new facilities needed to correct identified problems and inefficiencies, (4) develop designs for potential new facilities, (5) survey potential locations for such facilities, and (6) evaluate the costs and benefits associated with such potential new facilities.

Keywords: Crop Production/Industries; Financial Economics; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 72
Date: 1988-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312050

DOI: 10.22004/ag.econ.312050

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