Effectiveness of a Special Promotional Campaign for Frozen Concentrated Orange Juice

Peter L. Henderson and Sidney E. Brown

No 312577, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Preface: This report summarizes findings of a study of sales response to a special promotional campaign for frozen concentrated orange juice. The study is one of a group conducted by the U. S. Department of Agriculture to evaluate the impact of commodity promotional programs, as an aid to agricultural commodity groups in planning more efficient programs. Two research techniques were used in this study: Regression analysis and analysis of purchasers by family characteristics. This study is part of the Department's broad program of research designed to improve marketing and to expand markets for farm commodities.

Keywords: Crop Production/Industries; Demand and Price Analysis; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 20
Date: 1961-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312577

DOI: 10.22004/ag.econ.312577

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