Display Location and Customer Service in Retail Produce Departments

Dale L. Anderson and Paul F. Shaffer

No 313066, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The layout of the produce display areas in retail food stores and the procedures for weighing and price-marking produce may have significant effects on operating costs and sales volume. The retail produce department constitutes from 8 to 12 percent of the dollar sales of retail supermarkets and operates with a gross profit of approximately 25 percent. The objectives of the study on which this report is based were: (1) To measure the effectiveness of different layouts of the produce display area and to develop improvements; (2) to evaluate different types and locations of customer service stations and to develop improved methods for them; and (3) to evaluate produce weighing as performed at different types of checkout counters.

Keywords: Labor and Human Capital; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 60
Date: 1961-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313066

DOI: 10.22004/ag.econ.313066

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