The Impact of Technological Change on Marketing Costs and Grower's Return -- Case Studies for Potatoes, Snap Beans, Oranges, Lemons

Henry T. Badger

No 313108, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Case studies were conducted on four food products retailed in Washington, D. C. in 1959-60 to determine the impact of added processing on prices and marketing costs. The farm products selected for study were potatoes, snap beans, oranges, and lemons. Data were collected regarding the fresh product and at least two processed forms of the product. This report explains some of the economic consequences of variation in processing and other marketing services under different marketing situations. It presents case studies comparing marketing margins and grower's returns for alternative forms of four food commodities that require varying degrees of processing.

Keywords: Crop Production/Industries; Demand and Price Analysis; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 40
Date: 1962-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313108

DOI: 10.22004/ag.econ.313108

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