Redi Wheat -- A New Canned Cooked Bulgur -- Market Position and Consumer Acceptance in Wichita, Kansas

Haven D. Umstott and Dan S. Hollon

No 313109, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: A new process for cooking and canning debranned whole kernel wheat provides a versatile, easy-to-prepare, convenient form of cooked wheat. This new product may be used as a side dish or as a vegetable, or may be used as a convenient ingredient in a wide variety of main course dishes, soups, desserts, and salads. This food innovation, developed by the Agricultural Research Service of the United States Department of Agriculture, is described in U. S. Patent 2,929,725, issued March 25, 1960. A market test of this new form of canned wheat, prepared from debranned hard red winter wheat, was undertaken at Wichita, Kans., in March-September 1961, to ascertain its market position and consumer acceptance.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 88
Date: 1962-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313109

DOI: 10.22004/ag.econ.313109

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