Coordinating Fluid Milk Supplies in the Pittsburgh Market

Floyd A. Lasley

No 313469, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: How does market organization affect functional efficiency in a fluid milk market? This study seeks to determine and evaluate differences in the relative efficiency of alternative methods of coordinating the total milk supply with demand. Marketing firms employ various means to achieve a degree of balance between supply and demand. Some of these have resulted in greater efficiency--some in less. The degree of efficiency is compared by two measures: (1) The relative portion of the milk supply which must be carried as necessary reserves, and (2) the relative cost of managing and handling the flow of milk by different methods. The case study approach was used to compare relationships under the various coordinating systems. This report is based upon a study of the Pittsburgh, Pa., marketing area.

Keywords: Demand and Price Analysis; Livestock Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 62
Date: 1966-03
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313469

DOI: 10.22004/ag.econ.313469

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