 The Demand for Flowers-by-WireSidney E. Brown No 313528, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report: Research on the factors influencing demand for flowers was undertaken by the Economic Research Service of the U. S. Department of Agriculture to evaluate and improve the techniques used in merchandising and promoting agricultural products. This research was initiated through a cooperative agreement between the Department and the Florists' Transworld Delivery Association (FTD) which provided financial support for the study. An expanded demand for floral products in the United States can utilize available physical and human resources that will contribute to agriculture as well as to the general economy. This report seeks to develop a better understanding of factors influencing this demand and to provide a means for measuring the effectiveness of flower promotion. Primary attention is given to flowers-by-wire sales, or that portion of orders placed with one florist for delivery by another florist. Keywords: Crop Production/Industries; Demand and Price Analysis; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313528 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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