 How Local Farmers and School Food Service Buyers Are Building Alliances -- Lessons Learned from the USDA Small Farm/School Meals Workshop, May 1, 2000Debra Tropp and Surajudeen Olowolayemo No 317878, Analysis from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpt from the report Introduction: While the content of the report is focused on the collective experience of a handful of small farmers and school food service directors in Kentucky, North Carolina, the Florida Panhandle, and southern California, many of the experiences outlined here may well be adaptable to other regions of the country. In order to help interested small farmers and school food service directors launch their own successful marketing ventures, the rest of the report is devoted to addressing the following topics: • The importance and benefits of farm-to-school marketing; • Product preferences of the school food service buyer; • Factors that influence a school food service buyer’s choice of vendor; • Potential barriers to entry faced by the small producer; • Recommended approaches for breaking into the school food service market; and • Case studies of successful farm-to-school marketing initiatives. Keywords: Agricultural and Food Policy; Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamstr:317878 Access Statistics for this paper More papers in Analysis from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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