Consolidated Markets, Brand Competition, and Orange Juice Prices

James K. Binkley, Patrick N. Canning, Ryan Dooley and James S. Eales

No 33659, Agricultural Information Bulletins from United States Department of Agriculture, Economic Research Service

Abstract: This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.

Keywords: Demand and Price Analysis; Industrial Organization (search for similar items in EconPapers)
Pages: 12
Date: 2002
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersab:33659

DOI: 10.22004/ag.econ.33659

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