Competition in Fresh Produce Markets: An Empirical Analysis of Marketing Channel Performance

Timothy J. Richards and Paul M. Patterson

No 291973, Contractor and Cooperator Reports from United States Department of Agriculture, Economic Research Service

Abstract: Fresh produce growers/shippers believe that consolidations in grocery retailing may empower retailers to act less competitively. This study evaluates the extent to which retailers exercise market power in buying from growers and selling to consumers. Sales data for retail chains in six U.S. metropolitan markets are used along with data on grower prices for an analysis on apples, grapes, oranges, and grapefruit. The evidence varies by commodity, but does consistently point to the exercise of market power by retailers in consumer sales; less support is found on buying market power. Market power varies over time and with produce volume.

Keywords: Crop Production/Industries; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 49
Date: 2003-09
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uerscc:291973

DOI: 10.22004/ag.econ.291973

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