Marketing Research and Its Coordination in USDA: A Historical Approach

Vivian Wiser and Douglas E. Bowers

No 305830, Agricultural Economic Reports from United States Department of Agriculture, Economic Research Service

Abstract: For nearly 100 years, administration of marketing research within the U.S. Department of Agriculture and related agencies has ranged from nearly complete centralization in one agency to having marketing research in several agencies coordinated at a higher level. Coordination has been the subject of many studies, but no one method has proven entirely satisfactory. Marketing research is a useful case study of the administration of agricultural research.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 123
Date: 1981-08
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/305830/files/aer475.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uerser:305830

DOI: 10.22004/ag.econ.305830

Access Statistics for this paper

More papers in Agricultural Economic Reports from United States Department of Agriculture, Economic Research Service Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().