Consumer Attitudes Toward Food Labeling and Other Shopping Aids

Richard B. Smith, Judy A. Brown and Jon P. Weimer

No 307872, Agricultural Economic Reports from United States Department of Agriculture, Economic Research Service

Abstract: Most shoppers need and want food labeling and other shopping aids, according to national surveys held in 1976 and 1977 to examine consumer food-related behavior. Survey results also indicate that open dating and individually priced food packages are particularly important to food shoppers. They want more food-storing instructions and nutrition data, while calling for prethaw information on frozen food packages. Shoppers in large households and those with children have a significantly greater interest in most of the shopping aids. Male shoppers, the elderly, and the less educated are least influenced by labeling information.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 38
Date: 1979-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uerser:307872

DOI: 10.22004/ag.econ.307872

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