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Fresh Fruit and Vegetable Marketing Organizations in Northeastern and Central States

Martin A. Blum

No 316066, Farmer Cooperative Research Report (FCRR) from United States Department of Agriculture, Economic Research Service

Abstract: Excerpts from the report: Pronounced changes have taken place in the food distribution industry, especially since World War II. The expansion in numbers of supermarkets, the decline in numbers of small groceries and specialty food stores, and the increasing concentration of ownership and control of retail outlets have significant implications to growers. These developments have contributed to a growing interest in fruit and vegetable marketing associations as a means for improving the competitive position of producers. Farmer Cooperative Service made this study to: (1) Describe the organizational structure and operating procedures of various types of grower-controlled fresh fruit and vegetable marketing organizations and (2) provide fruit and vegetable producers with guides useful in establishing or improving group marketing programs. Producers requested this type of information in recognition of their need to change from individual grower marketing to a group basis.

Keywords: Agribusiness; Agricultural Finance; Crop Production/Industries; Labor and Human Capital; Marketing (search for similar items in EconPapers)
Pages: 74
Date: 1960-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersfc:316066

DOI: 10.22004/ag.econ.316066

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