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The Institutional Convenience Food Market

H. R. Linstrom, N. Seigle and J. David Morrissy

No 327164, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: The value of convenience foods sold to the institutional market by 152 food processors totaled over $10 billion in 1973. Most of these sales were among the 14 largest firms reporting. Firms reported that over 6,000 food items were introduced in the last 5 years. The items discontinued in the 5-year period amounted to about 19 percent of those introduced. Frozen heat and serve entrees in standardized portions were seen as the largest growth area for convenience foods in the institutional market.

Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 10
Date: 1974-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:327164

DOI: 10.22004/ag.econ.327164

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