Marketing Practices of Growers of Flowers and Plants: Philadelphia, Baltimore, Washington, D.C

Richard Hall and Stephen Raleigh

No 329092, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Growers of flowers within 50 miles of three terminal wholesale flower markets--Philadelphia, Baltimore, and Washington, D.C.--expanded production from 1966 to 1971, but not as fast as the national market expanded. Information about market organization and practices during 1966-71 and about expectations for 1975 was gathered from interviews with 105 growers in the three areas in 1972. Market competition has led to increased production of bedding plants and other ornamentals relative to major cut flower production. Economic pressures have not made and are not expected to make any radical change in the growers' marketing practices before 1975. Nevertheless, the trend toward fewer and larger firms, corporate organization, less consignment in marketing, and more direct sales to retailers will continue, according to the majority of growers.

Keywords: Crop Production/Industries; Demand and Price Analysis; Industrial Organization; Labor and Human Capital; Marketing (search for similar items in EconPapers)
Pages: 54
Date: 1975-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:329092

DOI: 10.22004/ag.econ.329092

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