Fast Food Franchises: Market Potentials for Agricultural Products in Foreign and Domestic Markets

Philip B. Dwoskin

No 329269, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: This report summarizes the results of a pilot study of the eight largest fast food franchises with foreign outlets. The purpose of the study was to provide the Foreign Agricultural Service, USDA with information concerning the foreign expansion activities of this rapidly growing industry which might be useful in planning foreign market development programs. These fast food chains expect to increase the number of U.S. outlets 50 percent by 1979 and reach a sales volume of $9 billion. Foreign expansion plans are even more optimistic, 250 percent by 1979. Export potential for U.S. food products in foreign fast food outlets is estimated at $820 million by 1979. The No. 1 country targeted for foreign expansion by almost all fast food companies is Japan, followed by Australia, Europe, and Canada.

Keywords: Food Consumption/Nutrition/Food Safety; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 16
Date: 1975-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:329269

DOI: 10.22004/ag.econ.329269

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