Effects of Advertising on the Demand for Cheese, January 1982-June 1989

James R. Blaylock and William N. Blisard

No 278346, Staff Reports from United States Department of Agriculture, Economic Research Service

Abstract: Increased advertising raised natural cheese sales by about 21 million pounds and processed cheese sales by about 193 million pounds during September 1984- June 1989. These sales were for cheese consumed at home. Declining real prices of natural cheese increased sales by about 566 million pounds. Increasing real incomes raised natural cheese sales by 379 million pounds and increased processed cheese sales by about 10 million pounds. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. The authors used estimated econometric demand models to simulate these results.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 32
Date: 1990-08
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://ageconsearch.umn.edu/record/278346/files/ers-report-481.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uerssr:278346

DOI: 10.22004/ag.econ.278346

Access Statistics for this paper

More papers in Staff Reports from United States Department of Agriculture, Economic Research Service Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().