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Understanding IRI Household-Based and Store-Based Scanner Data

Mary K. Muth, Megan Sweitzer, Derick Brown, Kristen Capogrossi, Shawn A. Karns, David Levin (), Abigail Okrent, Peter Siegel and Chen Zhen

No 234905, Technical Bulletins from United States Department of Agriculture, Economic Research Service

Abstract: Commercial scanner data on retail food purchases are an integral resource for a broad range of food policy research. ERS has acquired proprietary household and retail scanner data from IRI, a market research firm, including novel data on nutrition information and health and wellness claims for a large number of products. This report provides a detailed description of the methodology, characteristics, and statistical properties of these datasets and summarizes the limitations and considerations for using these data for food economics research. The report shows that the IRI data are an extensive, complex data source and provides an introduction to the data for new users and important considerations for advanced users.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Industrial Organization; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 69
Date: 2016-04
New Economics Papers: this item is included in nep-agr and nep-pr~
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uerstb:234905

DOI: 10.22004/ag.econ.234905

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