Seafood Label Effectiveness in the Amherst Market: A Study of the Quality and Quantity of Point of Purchase Information

James Wagstaff

No 7388, Working Paper Series from University of Massachusetts, Amherst, Department of Resource Economics

Abstract: As evidenced by the recent release of a comprehensive Institute of Medicine report on seafood consumption and by the passage of the 2002 Farm Bill, it is clear that there is growing concern about the health benefits and risks of fish consumption. This research project was designed to analyze the seafood market in Amherst, Massachusetts, and, specifically, to explore the effectiveness of seafood product labeling provided by the largest retailers in the area. Studying the availability of seafood and the associated labeling practices reveals how the Amherst market meets the needs of different consumers. While each venue generally adheres to the regulatory requirements of seafood labeling, this research includes recommendations as to how the market might benefit from improved labeling and consumer information.

Keywords: International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 13
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ags:umamwp:7388

DOI: 10.22004/ag.econ.7388

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